It’s Telemarketing Season for Audience Marketers

If you are an Audience Marketing professional managing publications in the Spring audit cycle chances are you are planning or have already started your telemarketing efforts. Over the next several months many Audience Marketers will be executing telemarketing calls to their audience. Here are five valuable tips which may decrease your stress level through the Spring.

1. Start as early as possible – This will give you more time to deal with unforeseen issues that will come up during your campaign. In addition, starting early means you will be more likely to have more experienced agents on your project. This translates to better production and less complaints.

2. Clearly communicate your objectives – Make sure your vendor requires you to submit some type of project spec sheet or insertion order clearly outlining your needs. It is important your vendor also knows if additional lists are coming in the future, goals may increase, and if there is any possibility of extending a deadline. By doing so you allow your vendor to better manage your call strategy.

3. Test the script – Don’t just send your vendor a document of the script. Require them to test the scripting the agents will be using or send you screen shots. This ensures your script was programmed correctly. Not taking the time to do this puts you at risk of issues such as questions not asked or selections to the questions being left off. You don’t want to find out a question wasn’t being asked after a shipment has been made.

4. Keep things in perspective – Complaints will happen. Everyone who has a Spring audit is conducting their telemarketing. Many of your competitors may share some of the same subscribers. There will people annoyed by the many calls being made into the same location. It doesn’t mean all of them are from your publication. Also, if you are targeting multiple people within the same company the calls may go to one office manager or switchboard operator. Keep in mind hundreds of thousands of calls are being made daily. Excessive calling should be expected. However rudeness from a caller is unacceptable and needs to be handled immediately.

5. Have a back up plan – Everyone has a vendor they like to use. However even the best telemarketing companies may bite off more than they can chew. There is only so many agents a brick and mortar telemarketing company can house. Knowing others in the industry you may be able to fall back on is a good idea. If you do execute your back up plan be sure to have realistic expectations. You must know there is still a chance you will not reach your goals based on the amount of time and resources you give them to complete the job. Putting additional pressure on them because your first choice didn’t work out will only hurt you in the long run. You want to be someone vendors like to do business with. By doing so your vendor will go the extra mile for you !

About PhonetiCall

PhonetiCall is a Teleservices organization helping businesses clarify call strategies. We offer a comprehensive Audience Marketing Toolkit.

Our team has a combined 46 years in the Teleservices industry. We understand every facet of developing and executing a winning calling program. Our objective is to provide you the resources and infrastructure to produce high quality intelligence and reporting while building a demand for your product or services. While leveraging new age cloud technology we intend to supplement your efforts by being part of your overall marketing strategy.

Take advantage of our experience and technology to provide winning teleservices solutions for your company. For more information call us at 888.546.8555 or visit our website at www.phoneticall.net

BPA Makes Modifications to Recent Telemarketing Rule

Last year we reported on the new BPA rule change regarding Telemarketing. Part of the rule stated order givers must be asked if they function as an assistant to the subscriber. It was reported by multiple telemarketing firms, this part of the rule affected conversions and had a negative affect on response rates. After several meetings amongst BPA committee members it has been determined most people these days don’t have assistants and the rule has been modified. Co-Workers are now acceptable order givers for one subscriber during one call as a direct request order. The modification is outlined here:

The qualified recipient’s co-worker may request the publication on behalf of one qualified recipient through one phone call and be reported as “Direct Request: Telecommunication”. Requests for multiple (two or more) co-workers shall be reported as Request from Recipient’s Company.

Please be sure to review our original posting on the rule change here.

About PhonetiCall

PhonetiCall is a Teleservices organization helping businesses clarify call strategies. We offer a comprehensive Audience Marketing Toolkit.

Our team has a combined 46 years in the Teleservices industry. We understand every facet of developing and executing a winning calling program. Our objective is to provide you the resources and infrastructure to produce high quality intelligence and reporting while building a demand for your product or services. While leveraging new age cloud technology we intend to supplement your efforts by being part of your overall marketing strategy.

Take advantage of our experience and technology to provide winning teleservices solutions for your company. For more information call us at 888.546.8555 or visit our website at www.phoneticall.net.

Outsourcing Audience Marketing

If you are looking to develop or maintain your audience for your magazine, you may be pleasantly surprised at how much outside Audience Marketing professionals can help. The right partner should be able to manage your day-to-day audience marketing, mine your database, and work with your team for targeted, engaged audience engagement for all of your brand’s products.

Another way an outside firm can help is by providing immediate support during a time of transition, for example, when you are re-organizing your audience marketing group and need to fill in the gaps. It’s important to find a team of professionals who can handle your circulation audience marketing by addressing your company’s individual needs, based on your unique circumstances.

The basic services you should look for include preparing and filing audit statements, working with your company and auditors as needed, and the ability to develop and implement marketing strategies for audience engagement that align with your company’s goals and budget. Your audience marketing partners should also be able to test variables when it comes to promotions and recommend ways to improve the process.

When you start working with your audience marketing partner, think about your goals that will help you measure your success. These should be specific goals such as increasing your usable email addresses by at least 10 percent, improving your BPA audit goals without increasing your budget, or promoting more than one product or event at a time. You might want to increase a certain demographic within your audience, or you might want to reduce your budget by a certain amount, say 20%. If you are in a period of transition, establishing a lead generation program will probably be one of the things you are working on. You goals will be individual to your company.

You will want to develop an audience marketing plan that includes real-time email verification to promote newsletters, webinars, white paper downloads, events, or other areas of interest for your brand. Successful marketers are able to identify and implement effective lead generation programs.

An audience marketing partner can help you achieve things such as significant growth in your usable email addresses while also improving certain areas on your BPA statement. Often goals like this can be achieved without increasing your existing audience marketing budget – or without increasing it significantly. With the pressure on businesses today to address audiences across multiple platforms, partnering with audience engagement professionals can give you access to their expertise in maintaining and enhancing your audience marketing efforts.

The world of media changes constantly, and each organization has its own definition of how audience marketing fits into their plans for success. Audience marketing needs cannot always be met the existing staff. If you are looking for an effective approach to building an engaged audience, consider outsourcing the job to a team of trained, experienced professionals. These people offer extensive knowledge and a cost-effective, forward-thinking approach to audience engagement. This is a great way for you to increase your audience and your brand engagement at the same time.

About PhonetiCall

PhonetiCall is a Teleservices organization helping businesses clarify call strategies. We offer a comprehensive Audience Marketing Toolkit.

Our team has a combined 46 years in the Teleservices industry. We understand every facet of developing and executing a winning calling program. Our objective is to provide you the resources and infrastructure to produce high quality intelligence and reporting while building a demand for your product or services. While leveraging new age cloud technology we intend to supplement your efforts by being part of your overall marketing strategy.

Take advantage of our experience and technology to provide winning teleservices solutions for your company. For more information call us at 888.546.8555 or visit our website at www.phoneticall.net.