If you are an Audience Marketing professional managing publications in the Spring audit cycle chances are you are planning or have already started your telemarketing efforts. Over the next several months many Audience Marketers will be executing telemarketing calls to their audience. Here are five valuable tips which may decrease your stress level through the […]
A campaign may be able to boast the best candidates, however this is not enough to guarantee success. It’s getting harder and harder to reach people to get your message out there. The winning campaign will not necessarily be the one with the best candidate; it will be the one with the best strategy for […]
Last year we reported on the new BPA rule change regarding Telemarketing. Part of the rule stated order givers must be asked if they function as an assistant to the subscriber. It was reported by multiple telemarketing firms, this part of the rule affected conversions and had a negative affect on response rates. After several […]
Email marketing has grown by leaps and bounds in recent years, thanks largely to the advent of 1-click. Although email marketing allows you to reach a huge number of subscribers in seconds at low cost, response rates are very low. Communication through email marketing is useful for most businesses, large or small. Your custom emails […]
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If you produce regular webinars you may have noticed email responses declining. This can make it difficult to maintain a high enough level of webinar participation to satisfy sponsors. The information presented may still be relevant to the audience, and they may still be just as interested, however they are not aware because of lowered […]
